Ignoring an Opportunity Is a Good Sign

If there is not a single business or product in the space you're looking into, you might be looking at an industry that won't sustain your business. If people build their own crude solutions using spread sheets like excel or google sheets, it's a sass opportunity. When founders build busiesses that focus on being the best at one thing, they'll find very likely a niche in the market that isn't served well enough by the existing tools. And this distinction is wonderful for boote businesses.