TikTok's Visual Revolution and Marketplace Dynamics

This chapter explores TikTok's shift towards image-based content, especially through carousels, enabling storytelling in a captivating format. It discusses the introduction of TikTok Notes and the TikTok Shop, emphasizing their roles in enhancing user engagement and facilitating direct sales. The conversation also highlights the relationship between creators and shop owners, addressing payment structures and promotional strategies within this evolving marketplace.