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Dear Media IRL: Business Panel

Everything is the Best

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The Importance of Intentional Return on Investment

"When it comes to having a right people around, it's also cutting the people that don't serve you and doing it quickly," she says. "The thing I see the most, especially with my influencer clients, is [people] who are on housewife shows, things like that." She advises them not to do free unless they have an intentional return on investment.

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