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#11 Is this the end of real data in analytics?

The Measure Pod

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O My Reports Don't Match?

It's almost a bigger issue if those numbers are going to continue to chan. So you got back in seven days later, in the numbers of al change, that practically could be a bigger issue for people than the simple fact that it's based on model data. You know, again, iwill have to accept it, but i don't know if i like it. Is is going to cause some headaches for sure. Was always the case in adtow, isn't it? That the data could continue to update because it was attributed back to the click. It just feels crazy that we're saying that the data isn't accurate to a point where on monday morning, you

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