
44 - The Predictability of Demand Gen | Demand Gen Live S1 x20
GTM Live
00:00
I Don't Want Other Companies to Start Doing This
i actually don't want other companies to start doing this. Ha ha, hathe fanty. Just goes back to the hinkin example of being first. Like, if every company starts doing this, then we got to come up with the next cool s thing. So they're just making it a lot easier for us to be great. But i'm a huge fan of optional marketing. Optional marketing is when you give them the option, if they want to learn more, they can. That's what thing i like about crab casts,. They have a c te button, which is present throughout the whole webnar, so that you can click that button and discover more if you're
Transcript
Play full episode