3min chapter

The Innovation Show cover image

Charles Conn - The Imperfectionists

The Innovation Show

CHAPTER

How to Avoid Being Disrupted

I love that image of being stuck in a mental rut. It's difficult to get out of that because that's the way your brain works. I always wondered, when you look at something like Blackberry or Nokia who had these incredible positions, but they couldn't see what was coming. You're the king of disruption. How do you avoid being disrupted? Disrupted experiments so that you disrupt yourself.

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