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RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event

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How to Get the Same Impact on Your ABM Strategy

It's not like you need to go in and do $100,000 or even $1,000 sales force CRM or HubSpot CRM project with marketing officer sales officer to do this. You literally just take this and put it on top of your existing sales process and your existing data. We made sure of that. And it does not require you to overhaul your entire like data structure strategy. So this is a comparison of company A and company B, but it also could be a comparison of your ABM strategy against your event strategy. Because the win rates are different between sources and the win ratesare different between companies.

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