What's the Point of Polling for a Governor?

I love the focus on mixed methods, you know, the quantitative and the qualitative. So my last question for you has to do with governors and your work with Governor John Bell Edwards down in Louisiana. In particular, what is the work like doing polling for a politician who's already in office and how might that differ from a campaign context? You're never really out of campaign mode as a first term governor so you're needing to be much more attuned to public opinion.