EP 63 | Jay Nathan & Jeff Breunsbach (Customer Imperative) How to set up Customer Success for churn shattering results.
CHURN FM
00:00
How to Increase Customer Retention in Your Business
i'm looking for leading indicators to help me oh progress before it shows up in the renewal number right. you've got customers that are on annual subscriptions with your business and you have an executive telling you we want to change our churn number within 90 days then i would push back pretty hard on that because first of all you don't even know what the root cause of it is, he says. If those customers are going to churn there's they're still going to churn in 90 some kind of heroics or offer some kind of outlandish deal for them to stay which isn't how we want to do customer retention.
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