GTM Live cover image

244 - The Real Difference Between Lead Gen and Demand Gen | The Sleeping Barber Podcast

GTM Live

00:00

Are You Picking Us Like a Buyer or a Decision Making Unit?

I think people just are very short sighted, because they still approach things like it's the its lead gen mode. If you're selling a tool that gets used by the finance department in companies, you should be marketing to the finance department not just the c f o and the v p of finance and the controller. And so i i think theres rust like you get, there's a mind shift here about how to do it. So we're typically rketing to the department. Or if it's like, sometimes gets used by revops, and you're in ravop sales, marketing, potentially customers success. Tha maxes a, well, want to circle back on

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app