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Steve Case on Startup Entrepreneurship

Masters in Business

CHAPTER

Crowdfunding

Crowd funding has been helpful to a number of companies that otherwise wouldn't hae had access to capital, would never have gotten started up. The crowd finally really started with some platforms like kick starter. We're saying that if you people offer a particular product, usually before it'd even be manufactured, and get some pre orders then go build out the product. Some of the product then end up getting launched more broadly, or, bhe uf, raising capital more broadly. But there also has been more ord more companies that are using crowd funding to raise equity capital to help fund the other companies. You're not just a product, but exactly, you're actuall a small investor

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