Episode 131: Erin Foxworthy from Snowflake on how brands and agencies are building modern data stacks
Marketecture: Get Smart. Fast.
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Generative AI in Advertising: Challenges and Opportunities
This chapter explores the growing use of generative AI in the advertising industry, particularly for video ad creation. Speakers discuss the technology's accessibility, its impact on ad trafficking, and the balance between innovation and brand consistency. The conversation also touches on the integration of AI within e-commerce solutions and the evolving role of content creators in the digital landscape.
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