How to Think About Your Customers

When Anastasia Soare started her brand Anastasia Beverly Hills from one room salon back in the 1990s, eyebrows were pencil-thin and an afterthought. 25 years (and one legendary appearance on the Oprah Winfrey Show) later, she’s become synonymous with eyebrows, created a multi-billion dollar brand and revolutionized the beauty industry. Today, we spoke to Anastasia about how she’s still an industry pioneer after all these years, and why she had an unshakeable belief that she’d be successful. 

In this episode, Anastasia shares: 

• How her upbringing in Romania influenced her as a businesswoman 
• The story of how she convinced a landlord to give her space in Beverly Hills 
• How Oprah changed her life
• What it’s like to work with her daughter to grow her brand

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