Herman Miller with Garrett Corcoran
A Change of Brand
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Evolving a Legacy: The Herman Miller Journey
This chapter explores the rich history and evolution of the Herman Miller brand, highlighting its impact on furniture design and spatial interaction. It discusses the balance between honoring the brand’s mid-century heritage while incorporating modern updates, focusing on subtle refinements in branding and design. The conversation emphasizes the importance of understanding design thinking in maintaining brand identity amidst contemporary challenges.
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