2min chapter

The AI in Business Podcast cover image

Striking a Balance in Personalization and Fraud Detection - with Gerald van den Berg of Etsy

The AI in Business Podcast

CHAPTER

The Reversal of the Role in AI

I'm really intrigued by this kind of reversal of the role in AI. Usually, we're struggling to get business leaders to understand the ROI of AI. Etsy has spent quite a bit of time over the last few years developing a degree of rigor around our measurement and understanding the relativeROI across all of our efforts.

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