4min chapter

100 Product Strategies cover image

#41: Connecting Discovery and Strategy: Insights and Tactics with Teresa Torres

100 Product Strategies

CHAPTER

Strategy Development and Market Analysis

The chapter explores the iterative process of developing a strategy based on market diagnosis, using Jeff Bezos' example of starting with selling books online. It emphasizes the need for constant evaluation and adjustment, discussing techniques for gathering evidence through market analysis and highlighting the advantages of selling books and CDs online.

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