2min chapter

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#157 The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

Founders

CHAPTER

Strategic Naming and Marketing in the Online Service Provider Industry

Exploring the branding strategy of a leading internet service provider inspired by Procter and Gamble's simplicity and free samples approach, while navigating legal challenges and drawing inspiration from pioneering figures like Engelbart and Driesen.

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