Marketing Ops

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When someone goes to visit a new house, the marketing is like look at the nice kitchen. But nobody goes into the house and be like, oh, that's good plumbing, good electricity. And if you're not buying all this, marketing all just make sure that if you if you had no plumbing and no electricity, you are not buying that house. To me, that's very similar to organic growth. It's focusing on how you feel using something. Then when you get in, you can support like, yeah, test drive it. See how it feels. Okay. If anybody has worked in marketing ops or works well with them, like talk to each other about how you're

Why has one of the best marketers out there chosen organic growth, over paid social, for her own business?

Find out what KT McBratney knows in this episode from the archives.

KT is the Co-Founder and COO at OwnTrail, a platform offering the tools and community you need to fuel and bring together your definition of personal and professional success.

Daniel and marketer-turned-entrepreneur KT, get into conversation on why organic channels give you the ability to talk to your audience, not at them, why organic channels make all channels run better, and how best to approach organic marketing.

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Timestamps:

00:00 Intro

02:08 The Spider Web of Organic Growth

16:27 How Marketing Has Been Democratized

19:42 The Need to Talk With People, Not At Them

20:10 Why It’s Time to Break Out of Our Boxes