The Compounding Asset Is the Audience

"I was actually really against making content for a long time because I saw the content as temporary and I'm big on like long term stuff," he said. "But what I realized was that the media is not the compounding asset. The audience is the compounded asset." He went from one customer to zero customers in his first day of business, but it took him eight months to make $200. 'It's all on the simple concept of what we're talking about, dude. It's giving first'