Even an ugly decision, you just got to be open about it. I think if you're open and honest with people like that, at least they understand it. If you come out with some statement that is filled with maa h r speake, kind of, you know, run through the marketing grist mill, everybody just goes, got these people can't even tell me i'm their employ? And all the trust just can poof, disappear in a minute. This is very true. Ye, even an ugly decision are transparent. We made this decision cause we needed to cut a hundred million dollars off the bottom line. We didn't. We had no choice. You dont

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