The Field of Behavioral Economics, Amos Tversky

Danny Cevallos: I would love to go back and talk a little bit about history, Danny. You and Amos Tversky more or less created what became the field of behavioral economics from scratch in the 1970s. For those who aren't familiar with behavioral economics in your own words, what is that field? Well, we were important in a field that is called the psychological study of judgmental decision making. It became behavioral economics when economists became interested in it.