The Deal with Alex Rodriguez and Jason Kelly cover image

How Whoop’s Will Ahmed Built a $3.6B Business Tracking Fitness

The Deal with Alex Rodriguez and Jason Kelly

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The Evolution of Fitness Tracking Technology

This chapter chronicles the entrepreneurial journey of building a fitness tracking business, highlighting initial challenges and technological advancements in wearable devices. It explores critical market opportunities, network strategies, and the transformative shift from hardware to a subscription-based SaaS model that revitalized the company's growth.

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