12min chapter

The New Music Business with Ari Herstand cover image

How Booking Agents Negotiate

The New Music Business with Ari Herstand

CHAPTER

Building and Growing Artists in the Music Industry

They discuss their approach to building and growing artists, focusing on live events and touring. They emphasize the importance of touring, playing live events, and building a digital presence. They also discuss the strategy of releasing content, analyzing analytics, and targeting specific markets.

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