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How Do You Build Your Brand on Gaming Content?
We're doing a chess travel show where we go to different countries and look at the chess culture. So it actually feels like we're doing things that we would want to do and explore anyway. And then one of the cool things about chess is when you're talking over the chess board, it's a kind of podcast. That is actually an idea we've had with playing chess while also doing a podcast and talking with people. It's kind of like an icebreaker. We're also focusing on the game at the same time.