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#27: From "Ah-ha" to Action—Revisiting the Framework That Makes Marketing Easy

Marketing Made Simple

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How to Write Messages That Invite Customers

When you're writing a story, the story is not about your business. It is about inviting a customer into a story by telling them a story about the life that they're living. So there are seven things you need to say in that story. And over the next eight weeks on this podcast, we're actually going to go deeper into each of those elements. We've seen 10,000 plus companies do this and it's worked over and over and over again.

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