New Books in Science cover image

Moheb Costandi, "Body Am I: The New Science of Self-Consciousness" (MIT Press, 2022)

New Books in Science

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The Benefits of Using Tools for Self Awareness

There's evidence that using a tool alters our body maps such that the brain adapts its map of the body to incorporate the tool into it. Quentin here runs a sustainable clothing brand and his shipping company FedEx has set a goal of having carbon neutral operations by 2040. When an influencer tweeted about his recycled bamboo t-shirts, Quentin unexpectedly became quite popular. He uses FedEx to reach new customers around the globe while making earth a priority.

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