How to Stop a Start-Up From Losing Thousands of Dollars

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We all know start ups just, you know, ridiculous. Youre counting how much money you're spending on pens. And we had enough money that we hire three people to run production. One of the guys comes in, and he's got this ghost look on his face. He accidentally missed up a batch of bars. So they put it out as if it was a prototype. We sold out in like two hours. It became our number one selling poting bar. In that moment, it was o god, when i can see my mind being potentially the best opportunity ever. I'm sure you know that only too well. Oh it's such a beautiful lesson: failure can be an

Lisa Bilyeu, co-founder of Impact Theory Studios, a digital-first studio whose audience is 7.5 million strong, and author of Radical Confidence on shelves May 10th.

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