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Olestra: The Crappiest Flop of All with Kevin James Thornton | 38

The Big Flop

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The Rise and Fall of Olestra Snacks

Exploring the introduction of Olestra snacks in 1998, its marketing challenges, consumer perceptions, taste issues, and the impact on junk food consumption. The chapter also discusses the failure of Olestra due to side effects, media mockery, and humorous attempts to salvage its reputation.

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