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Episode 3: Inspired by Moomin

The Moomin Phenomenon

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Moomin - The Homeward Road Was Very Long

The Nordic countries are inundated with moomin things but in Japan and here in the UK we're not very far behind so we'll be asking has moomin become too commercial in the last few days. How do you actually preserve the artistic value of the concept while also merchandising it? And how many moomin related products there are in the world well it's thousands and thousands  - just the other day I even heard of a moomin mug that was sold for 25,000 pounds at auction yep you hold it right that's that's like a whole month's rent in london people love.

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