Pricing is such a complex thing. The biggest footprint of a customer is, like, in thousands of seats. So we have, you now, we have a studio. We get a deal with a studio, which i cannot name, but they are committed to doing a hundred and fifty original pieces of content on our platform. And so that was thousands of seats. Are they going to move eventually to having that inn house? Or is it just not how the artists like to work? That is a model that you're seeing in Vidio. But for the studios, no, they're there gongt to continue that model, which makes sense for them.