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477: Reinventing a Stagnant Firm Culture with Jeff Frame

Business of Architecture Podcast

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The Importance of Having a Profitable Practice

Jeffrey Sachs: I'm nothing without the people that I get to work with every day. First and foremost, you got to have people around you to get profitable. Another thing we've done is go out and get the right clients for those clients who really want an upper level of design. It's our job to increase your branding through architecture,. The architecture is just the product of what we get from you. And so we get buy in from our clients that way.

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