I Believe Thought Leadership Is the Thing That Will Unlock Everything Else

40% of my content is what I call the I believe statements. And then 20% is what I called the heirloom tomato stories. We go to social media to hang out with our friends and the things that drive us to connection often are heirloom tomatoes. So this other 20%, I do talk about my life, my family, my dog. It's like every time they read one more detail about me, it's like I'm weaving an invisible spider web between me and them.