Rethinking Media for a New Generation

This chapter examines the challenges traditional news outlets face in engaging younger audiences like Millennials and Gen Z, stressing the need for more relatable and concise storytelling. It explores the impact of social media on news consumption, pointing out the disconnect between media narratives and the everyday experiences of the public, particularly concerning economic issues. The discussion also reflects on the evolving role of influencers in journalism and the shifting dynamics of political narratives in contemporary society.

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