Implementing Gamification and Evergreen Content

Today’s guest is Peter Ramsey. He runs Built for Mars, a UX consultancy and content library he started almost by accident after the company he founded during university was acquired in 2018. I was drawn both to his story and the undeniable quality of his content.

Peter is a rare type — an obsessively detailed researcher but not pedantic about it. He’s just as talented at spinning that research into fun, useful, and easy-to-digest narratives.

In this episode:

00:00 Who is Peter Ramsey and what is Built for Mars

05:30 The MrBeast of UX

09:47 Using every bank in the UK

13:19 Who are Built for Mars readers?

16:30 How Peter monetizes the newsletter

19:30 Is the website fantastic, or does it suck?

25:20 Why start a newsletter?

27:43 The stats

30:23 Peter’s most viral posts

31:40 Why Peter hates social media

33:38 The gamification of education sites/apps

38:11 The different types of written content

40:46 Growing an online business

47:00 The future of Built for Mars

Intro music produced by J. & Doug Organ.