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Pudgy Penguins Path to Legacy Brand & IP Powerhouse | Luca Netz

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How to Reach a Non-Crypto Audience With Crypto Blockchain NFTs

The problem with NFTs today is everyone's trying to force them into a crypto blockchain web three NFT narrative. What people don't really understand is that the back end of an NFT is not the selling point. Every toy we sell comes with a birth certificate, which allows you to sign up via an email in a password to create your own pudgy world account. And every time one of this toy sells, he gets a royalty in perpetuity that gets paid out annually. That's how I onboard people by selling $10 toys that has a QR code and a birth certificate that points you to make a chain wallet without you knowing.

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