How to Tell a Scary Story

"It's weird how quickly the Elf on the shelf came around to normalize surveillance and erode the idea of privacy," he says. "All you ever have to do if you're faced with that and feeling worried about some story you teach your children, just say, Santa, Elf, and he's got a shelf." 'I can't be the only one asking this': Wasn't Cole way more important? Why was Cole the bad?'"