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Why You Don't Want to Give Away All Your Best Content for Free
The L stands for leave them wanting more, which is this idea that you don't want to give away 100% of the solution in your content. There's sort of this misconception in a lot of online business spaces where you move the free line all the way and it'll make people love you. So if you take the perspective that the best thing, the most value that you can deliver to a customer is by selling them your program. And I use it at a high level to ensure that every piece of content that I'm creating is checking these boxes.