RV E7 - LEAKED: How To Improve Planning Accuracy and GTM Team Alignment Using Pipeline Sources | Refine Labs Invite-Only Event
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The Hidden Cost Is Not on Marketing but on Sales
Most companies are going to initiate sales actions directly from this conversion. The hidden cost here is that maybe only cost you $20,000 to build the content. And then you have $5,000 a month to maintain the SEO or whatever. But then you got SDRs that are making 10 K a month and you got AEs that are making 17 K a month. It doesn't scale linearly so it gets worse and worse as you grow. Todd let's see if we can get two more in here. All right, I think Jake actually probably has a good follow up on what we were just talking about there so I'm going to bring him on next.
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