344 | Inside the Nuclear Energy Renaissance with Bret Kugelmass
The Realignment
00:00
The Marketing of Nuclear Power Plants
The nuclear industry doesn't do any marketing, he says. "It's not like you're not Don Draper selling us lucky strikes," the CEO adds. The company will pump billions of dollars into marketing its position as it becomes a bigger player in the global energy market and beyond. 'I'm marketing because I'm trying to sell nuclear power plants,' Vogel says.
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