The Difference Between Story and Content in the NFL Offseason

"There's a difference between a story and then content," L'Avar says. "It's contact that serves the interest, you know, bellichecks on the hot seat." The NFL off season is all about trying to make something seem like there's some sort of uncertainty here because it's in the dead period where after the draft and all this stuff is going on. 'I don't know if they were staking things out,' he adds.