EP304 - ShopTalk Recap
The Jason & Scot Show - E-Commerce And Retail News
00:00
The Future of Commerce on a Social Platform
Pinterest has been kind of like the digital equivalent of window shopping, except you were only window shopping at night when all the stores were closed and you weren't allowed to buy anything. The big goal for Pinterest this year is to open up all those stores and let you buy the stuff that you're interested in, right? And he talks about it as a much more brand safe platform than a lot of other social networks. They launched a second product last year called shuffles, which is kind of a Gen Z version of Pinterest that's even more kind of shopping list centric.
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