S2 E65 - Using the PVP Index to Create Your Ideal Customer Profile
Stacking Growth | The B2B Marketing Podcast
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The One Page Marketing Plan by Alan Dibs
It's not enough to just know demographics and demographics of your niche. Like you really have to get inside the mind of the people within your segmented ICP. And if you don't, if you're not able to get direct access to your clients, which that should be something you put on the roadmap to like get approved for next year,. "I'd lighten the mental load of customer research a little bit," Tori says.
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