Introduction

A social media strategy is picking some kind of channel that you want to post to and then getting in front of them with the messages. So if your audience is on Instagram, you need to do Instagram-y things to reach them. If your target audience is on LinkedIn, then you needs to do LinkedIn-y things and do it consistently in order to build an audience. To me, the strategy is ultimately pick a channel and then do the things for that channel and do it regularly.