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Founders: Here’s how to get your sales pitch in ship-shape — Peter Kazanjy

In Depth

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Is There a Difference Between Founders and Sales People?

Pete Cevallos: I think that probably one of the biggest things that has changed in the market is the recognition of how important it is for founders to do their really a selling in an organization's life cycle. Why do you think when you look at the last five or ten years of companies that were started and are working, they tended to be actually started by more technical people versus sales oriented people? He says combining those two things together is kind of the natural through line of successful B2B companies.

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