Meta's Image Renewal and Apple's Strategic Edge

This chapter examines Meta's evolving public image and marketing strategies following the launch of Threads, portraying the company as more relatable and innovative. It contrasts Meta's rebranding efforts with Apple's competitive positioning in emerging technologies like augmented reality, emphasizing the importance of a solid core business for long-term success. The discussion highlights the integration of AR with existing Apple devices and the implications for the future of smart technology in a rapidly changing landscape.