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EP. 53 Double Your Sales by Creating a Frictionless Experience | Guest Rigden Brinkerhoff, CEO, Evora Co

The Unstoppable Marketer®

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The Importance of Simplicity in Testing

I think two other lessons here is like patience and simplification yeah because you're talking a lot about pivoting and testing. The pivot should almost always be geared towards making the process more simple and have less friction if you're doing that with your test that's helping you focus in right on the customer experience which is what it's all about. I've never had an issue shopping at Amazon from getting from like adding to cart to purchase you know and it's super frictionless it's ugly but they're just like yeah we know but works likeYeah pretty isn't always the thing you know and  it's the default experience exactly what people expect.

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