From Garage to 9-Figure Brand: How MacCoy Merkley Scaled PLG with Community & Retention | Let's Laugh About It
Let’s Laugh About It
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Building Community Through Engagement
This chapter explores the organic growth of a Facebook group for Portland Leather Goods, emphasizing customer-led conversations and community nurturing. The discussion showcases how the group's evolution into a marketplace and support hub has positively impacted brand advocacy and engagement. Speakers reflect on the strategic importance of creating a secure platform for fans to connect, trade, and interact, leading to impressive growth and brand success.
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