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Indian Premier League Cricket

Acquired

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The Rising Tide of Indian Advertising and Sports Media Rights

This chapter explores the explosive growth of India's advertising market and its correlation with consumer purchasing power and media rights in the sports sector. By comparing the Indian Premier League (IPL) with established entities like the NFL, it highlights the significant investment potential and demographic trends that may reshape future revenue streams. The discussion also touches on upcoming media rights auctions and the critical role of technological giants in driving the league's monetary growth.

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