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Indian Premier League Cricket
Acquired
The Rising Tide of Indian Advertising and Sports Media Rights
This chapter explores the explosive growth of India's advertising market and its correlation with consumer purchasing power and media rights in the sports sector. By comparing the Indian Premier League (IPL) with established entities like the NFL, it highlights the significant investment potential and demographic trends that may reshape future revenue streams. The discussion also touches on upcoming media rights auctions and the critical role of technological giants in driving the league's monetary growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode