Content is about to become unlimited, cheap, and automated and that changes everything about marketing strategy. John Jantsch sits down with Peter Benei of AI Ready CMO to explore how AI is reshaping marketing teams, why production is no longer the advantage it once was, and what skills marketers must develop to stay relevant. They discuss the evolving role of the CMO, the limits of AI tools, and why judgment, taste, and strategic thinking remain human responsibilities. This episode offers a clear, practical look at what AI really means for the future of marketing.
Today we discussed:
00:00 Introduction
01:33 AI vs. Past Tools
03:58 Content Hype Reality
07:17 Automation & Quality
10:38 Human Judgment Matters
12:41 Jobs & Skills Outlook
17:31 Future of the CMO Role
19:29 Tool Landscape Predictions
24:36 Take Action
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