What enables longevity for bands and companies?

Live from the basement, we sit down with The Edge, the musician who wanted to be a scientist, to talk about the spark that connects rock bands and startups. From U2’s early ambition to his work with Endeavour, The Edge shares how curiosity, mentorship, and a willingness to fail can turn creativity into success. We explore why Ireland can’t rely on multinationals forever, how to build a real culture of innovation, and why begrudgery has held us back for too long.

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